Dr. Fou pioneered the use of real-time offer testing and optimization for CPG marketing programs (B2C). In 2001, Dr. Fou developed for Dr Pepper the first-ever consumer sweepstakes to utilize virtual Visa numbers to instantly award cash prizes online to winners – the observation of where they spent their winnings gave the client true insights about customers’ actual preferences, in contrast to what can be obtained through traditional focus groups and surveys. In 2002 for Pepsi, Dr. Fou led the deployment of the first-ever teen-targeted marketing campaign to fulfilled ringtones directly into winners’ cellphones as digital prizes. Dr. Fou continues to deliver to clients innovative applications of technology to make consumer marketing programs more effective and measurable and to deliver new levels of insights and detailed data that support business decisions and strategy.
While at American Express, Dr. Fou designed a blog marketing first that is widely cited as “the perfect recipe” for large corporations to engage their customers and drove to completion the partnership with LinkedIn that yielded unprecedented increases in word of mouth and lift in spend and new-cards-acquired.
Dr. Fou was an invited speaker at the Marketing Metrics Council (www.marketingmetricscouncil.com) and discussed the “need for speed” and what corporations must do in the new business landscape to stay competitive – namely gather real-time data about customers and utilize it more efficiently than competitors. Dr. Fou coined the term “contextual commerce” in 1998 and examples of selling products directly from within content have started to appear online.
Dr. Fou earned his PhD from MIT by the age of 23 and completed a Minor in the Management of Technology from MIT’s Sloan School of Management. Dr. Fou is also on the faculty of NYU's School of Continuing and Professional Studies (SCPS).
Marketing Science is customer insights research firm which automates large-scale consumer marketing campaigns using Internet-based technologies for CPG, food/beverage, and retail clients and derives insights about customer preferences, characteristics, and behaviors through observed data.
- designed blog marketing initiative that brought together well known small business writers to blog about topics most timely and relevant for small business owners, to earn their loyalty and word of mouth
- managed in-house and third-party research vendors using surveys, focus groups, and segmentation analyses to identify and target sub-groups of small business owners with specialized offers for card and loan products
go-Digital was a strategic consulting firm that specialized in Internet strategy consulting for clients such as IBM, Victoria’s Secret Catalogue, and government agencies such as the Norwegian Trade Council, Invest in Sweden Agency, the Canadian Consulate General, Gouvernement du Quebec, and the Government of Macao. go-Digital produced international conferences such as the “Summit on E-Commerce,” the “International Business of New Media: Highlight Quebec,” and the “Summit on Telecommunications,” as well as the popular, monthly e-Forum series for entrepreneurs and new media professionals.The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.