Mr. Augustine C. Fou, PhD
____________________________________________________________________________________________________
t: (917) 312-4432 e: acfou@mktsci.com 150 East 44th Street #44B,
8+ years strategic consulting and client service. Proven track record understanding client objectives, translating business requirements into technology specifications, and leading engineering teams through complex deployments. Expert in data mining, analytics, and consumer insights research -- leading to formulation of business strategy. Specific experience serving clients like Dr Pepper/Seven Up, Pepsi, Revlon, and Conde' Nast and specific knowledge in consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors. PhD from MIT at age 23; management consulting with McKinsey & Company.
SKILLS
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project management and team leadership for technology
deployments, marketing program execution, and implementation of business
strategy
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reviewing, selecting, and managing outside agencies and vendors
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translating between technology, marketing, and management team members,
presentation to management/executives
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deriving insights about customer behavior from existing data and creating strategic
recommendations
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working with SAS programmers and statisticians to extract data in usable and
presentable form to support business strategy
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deep understanding of Visa, Mastercard rules, Federal
Reserve Bank policy, and international banking regulation governing payment
products
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ideation and brainstorming leading to new product development, incremental
features for existing products, process reengineering, and portfolio
optimization
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computer skills (non-coding/programming) – Microsoft
Office, SQL databases, basic Linux administration
PROFESSIONAL EXPERIENCE
MARKETING SCIENCE CONSULTING GROUP, INC., Founder &
Consultant
Marketing Science is a technology services
firm which automates large-scale consumer marketing campaigns for CPG,
food/beverage, and retail clients, using a variety of marketing, interactivity,
and payment modules.
Pepsi
- led client to adopt ringtones
as digital prizes to reward target teen and GenY customers
in Pepsi Stuff 2002; sourced and negotiated vendor agreements, managed
technology integration and launch, and provided analysis of results
- helped client
transform traditional email blast into a marketing campaign designed to analyze
customer responsiveness to various bounceback incentives and other digital
rewards, liaised with agency (TribalDDB) on creative
Dr Pepper
- sold client on being
the first to utilize virtual debit card numbers to instantly fulfill cash
prizes to winners in a sweepstakes; constantly liaised between legal (Visa), technology (BankOne), and creative (DDB Dallas) team members throughout deployment
process.
- upgraded client to use
American Express virtual debit card numbers for the following year campaign;
managed technology deployment process (American
Express), negotiated ringtones vendor (Zingy)
to supply digital prizes.
Conde’ Nast / SELF Magazine
- brought together 2
clients (SELF magazine and Almay) to partner in an integrated sales promotion
program - on-page ad led to online collect-and-get where customers collected
qualifying Almay products to get reward, managed technology deployment and
liaised with client’s agency (iDeutch).
Revlon
- deployed Revlon first-ever
click-and-print coupon promotion on website to analyze consumer responsiveness
to online couponing; tracked and analyzed results,
made recommendations for future promotions
- created concepts for
tie-in promotion with MGM’s James Bond “Die Another Day” featuring pyramid of
prizes, cash prizes using virtual Visa numbers was not used by client
Liz Claiborne / Lucky Brand Dungarees
- led client to adopt
innovative bounceback program to drive customers from retail stores to Lucky’s online website to complete a follow-on purchase
go-Digital
Internet Consulting Group, INC., Founder & Consultant New York, NY. 5/96 – 5/99
go-Digital was a strategic consulting
firm that specialized in Internet strategy consulting for clients such as IBM,
IBM
- guided
client away from a hardware sales strategy and towards a “trust relationship”
cultivation strategy targeting small business owners, which would lead to more
effective sales and longer term relationships
- managed software development teams and interactive advertising agency on
various aspects of deployment
Victoria's Secret Catalogue
- convinced client of the value of the web channel and that it would not
cannibalize their other existing channels; developed corresponding launch
strategy for Victoria's Secret's first website
- assembled and managed design team and technology partner (EDS, Dallas TX) for
deployment
Ministry of Finance,
Government of
- led study on economic impact of online gambling, international banking
regulations and taxation
Other responsibilities included:
- served as expert witness to Federal
Reserve Bank of NY on alternative and teen payment products
- organized industry summit on cross-border partnerships among new media firms
for Gouvernement du Quebec
McKINSEY
& COMPANY, INC.,
Associate
Specific
responsibilities included:
- distribution strategy
and optimization for cost-savings for medical and pharmaceutical products
client
- technology strategy
for new medical imaging products for medical/pharmaceutical products client
- valuation study on
acquisition targets for telecommunications client
EDUCATION
- earned PhD at age of 23, Department of
Materials Science and Engineering
- Minor: Management of Technology,
BS. Summa
cum laude,
- Chemistry Department